What is a merchant account?2019-02-20T19:50:09+00:00

A merchant account is a relationship between a retailer and a merchant bank. This allows merchants to accept credit card and debit card payments from customers.

How difficult is it to apply for a merchant account?2019-02-20T19:50:38+00:00

Applying for a merchant account with us is very quick and easy with our online application.  We do not request irrelevant or burdensome information; our goal is to have you approved and processing as soon as possible.

What is the time frame for being able to start accepting credit cards?2019-02-20T19:55:54+00:00

Once your merchant account is approved, which generally takes a few hours depending upon business type and volume requested, you will be able to accept cards upon receipt of your terminal or e-commerce password. This usually occurs within 1-5 business days of your account approval.

If I have bad credit or no credit, can I be approved for a merchant account?2019-02-20T19:51:18+00:00

We have high approval rates regardless of credit or business type (excluding prohibited merchant types).

What types of businesses does Pura Payments service and support?2019-02-20T19:51:37+00:00

We approve all types of merchants such as E-Commerce, Phone / Telephone, Mail Order, Retail, Restaurant, and Mobile.  Please contact one of our team and we will provide you with all of the help and information you need to start accepting credit cards for your business.

What information do you need to set up a Merchant Account?2019-02-20T20:01:16+00:00

Pura Payments requires basic business and ownership information to put together a customer merchant account application for your business. The process is quick, easy and is completed online; so, no need to print anything and send it back!

Can an international business apply for a merchant account with Pura?2018-12-04T18:45:21+00:00

Yes, Pura Payments has some banks that might be able to take a merchant account wanting international processing.

Does Pura Payments take High Risk accounts?2019-02-20T20:06:35+00:00

Yes, we have some banks that specialize in high risk accounts and will do our best to get you approved through those channels if we first can’t get you qualified for a low risk merchant account.

Do I have to contact American Express directly in order to be able to accept Amex cards?2019-02-20T20:14:43+00:00

No. Pura Payments can do that for you, quickly and easily, during the Merchant Account Application process. We include the ability to accept all of the major card types with your new account! All your Amex activity will appear on our simple and easy to read monthly statement which can be pulled up and reviewed on line 24 hours a day, 7 days a week!

What is a “MID”?2019-02-20T20:15:15+00:00

MID stands for Merchant ID or Merchant Identification Number. This number is unique to each merchant account. This is the number that identifies each merchant to their processing company.

What is Apple Pay?2018-12-04T18:48:25+00:00

Apple pay is Apple’s new mobile payment solution that turns the latest iPhones, Apple Watches and iPads in to electronic wallets! Apple Pay is a safer way to pay, as your customer simply uses their Apple device and their fingerprint to complete payment using an NFC (Near Field Communication) capable terminal. Pura offers a variety of NFC ready credit card processing terminals that enable electronic wallet payments like Apple Pay.

What is Electronic Benefits Transfer (EBT)?2018-12-04T18:48:44+00:00

EBT is a system where a payment card is loaded with a balance that can only be used at certain stores and for certain products, similar to food stamps. These are issued through government agencies and have special equipment requirements. Please call to speak with a representative today to discuss this further.

Does Pura Payments offer Electronic Benefits Transfer (EBT)?2018-12-04T18:49:08+00:00

Yes. This needs to be notated up front on the application and certain information will need to be submitted. EBT processing is completed like PIN-based debit card transactions and the proper equipment needs to be present for the transaction.  A current EBT number is required in order to process EBT Transactions

Is my customer information secure if I use a mobile device?2018-12-04T18:49:32+00:00

Yes. The Smartphone or Tablet Processing gateways we use (thru an app on your device) never store any information on the device itself, and the card reader is fully encrypted so that credit and debit card numbers are entirely safeguarded.  Our mobile devices offered fully PCI Compliant and Encrypted for security.

How do I determine what the best processing solution, terminal, equipment and/or software is best for my business?2018-12-04T18:50:04+00:00

Pura Payments will work with you to determine what best fits your needs. A sales representative will discuss with you your best processing options available for your business needs. We have programs and equipment for virtually all businesses including: Internet/E-Commerce – Retail – Mail Order/Telephone Order (MOTO) – Restaurant – Mobile/Wireless – Business to Business, and more.

What is EMV?2018-12-04T18:50:28+00:00

EMV stands for “Europay, MasterCard and Visa”, the three companies which created the smart card technology, whereby credit and debit cards include an embedded microprocessor chip that is used during the processing of a transaction. The chip protects cardholder data and virtually eliminates fraudulent activity. EMV transactions can take place on EMV capable terminals whereby the card is inserted into an EMV slot and remains their while the transaction is processed so that the Chip can secure the information during the process.

Do I have to have an EMV terminal?2018-12-04T18:51:04+00:00

No. You don’t have to have an EMV terminal. However, as of October 2015, the card associations (Visa, MasterCard, etc…) all enacted regulations that transfer fraud liability to the merchant if the merchant is a retail (face to face or swiped) merchant and they process an EMV card transaction via swiping or keying the transaction, and the transaction turns out to be fraudulent. So, we suggest that all retail (Face to Face aka swiped) merchants only use EMV capable terminals. We have a plethora of EMV terminals to choose from!

How are EMV cards different from magnetic swipe cards?2018-12-04T18:51:27+00:00

EMV cards have secure, embedded, built-in microprocessors, which generate a unique, one-time-only transaction number for each individual sale. Magnetic stripe cards, on the other hand, use data that remains the same for every transaction.

Will my terminal be programmed and tested before I receive it from Pura?2019-02-20T19:25:30+00:00

Yes, equipment shipped by Pura Payments is programmed and tested prior to shipping.

What kind of training is required for using a credit card terminal?2019-02-20T19:25:47+00:00

An Installation Department representative will train merchants to use terminals supplied by PURA. Also, a toll-free customer service number is provided, and representatives are available 24/7/365.

What is NFC and does Pura offer it?2019-02-20T19:26:02+00:00

NFC stands for Near Field Communication. An NFC capable terminal is able to accept electronic wallet payments, such as Apple Pay, Android pay, and Samsung Pay. Consumers simply unlock their phone or mobile device, place it in close proximity to an NFC capable terminal (typically about 2 inches), and transaction is processed quickly and easily. Yes, we offer merchants the ability to use NFC payment processing.

I already purchased my own credit card terminal. Can I use it with a Pura Merchant Account?2019-02-20T19:26:18+00:00

Most likely the answer is yes. Our technical and installation department will need the specific details of your terminal (make and model). As long as it is PCI compliant and not locked by the previous processor, then more than likely we can reprogram it with your new Pura Payments merchant account.

Does Pura Payments offer a Point-of-Sale system (POS)?2019-02-20T19:27:25+00:00

Yes, Pura Payments offers some of the best merchant processing POS systems in the industry one of which is the Clover Point-of-Sale System. You can call one of our account specialists to learn more now!

What is PCI Compliance?2019-02-20T19:27:42+00:00

Payment Card Industry (PCI) compliance applies to anyone and any business which collects, transmits or stores cardholder data. The minimum requirement to become PCI compliant is the completion of an annual data security standards self-assessment questionnaire.

Do I still need to be PCI compliant if I only process credit cards a few months out of the year?2019-02-20T19:27:57+00:00

All merchants, no matter how large or small they may be, must complete the PCI DSS self-assessment questionnaire once a year, in order to not be charged PCI non-compliance fees.

What are PCI non-compliance fees?2019-02-20T19:28:14+00:00

PCI Non-Compliance fees are assessed to any merchant who does not receive their PCI Validation Certificate by completing their PCI DSS (SAQ) self-assessment questionnaire.  If you have any questions on or about this process, please contact your Account Director or contact us.

If I already have a “PCI compliant” processing solution or terminal, why do I have to become PCI compliant?  2019-02-20T19:28:32+00:00

There are multiple factors that are taken into consideration when evaluating whether a merchant is PCI compliant, which is why the PCI Security Standards Council has implemented a set of requirements to help assist in the verification of PCI compliance.

Will I receive confirmation, once I become PCI compliant?2019-02-20T19:28:45+00:00

Yes! Once you successfully complete your PCI DSS self-assessment questionnaire, you will receive a PCI Validation Certificate and a logo to display on your website if you so desire.

I have two businesses that need to accept credit and debit cards. What do I need to do?2019-02-20T19:29:01+00:00

PCI requires that only one business can utilize each merchant account. A new merchant account must be opened for each of individual business, but you can utilize a multi merchant terminal to minimize the hardware requirements if they share the same location.

The business next door to me said I could use their credit card terminal to process my customer’s payments. Is that true?2019-02-20T19:29:17+00:00

No. PCI compliance requires that only one business can utilize each merchant account. A new merchant account must be opened for each individual business.

What is an internet merchant?2019-02-20T19:29:31+00:00

An internet merchant is a term used for merchants who conduct business on the Internet.

What is a shopping cart?2019-02-20T19:29:45+00:00

A method of collecting the items chosen by a consumer for purchase from an online catalog.

Do I need a shopping cart to be an internet merchant?2019-02-20T19:33:21+00:00

No. A virtual terminal will work just as well. However, merchants that have a large number of products may find it easier to use a shopping cart.

What is a Virtual Terminal? Is it the same as a Gateway?2019-02-20T19:33:37+00:00

A virtual terminal is not the same as a Gateway, although most Gateway providers also include a virtual terminal with their service. A virtual terminal is a credit card processing terminal through a website or phone-based application, which allows a merchant to key in transactions.

What is a Payment Gateway?2019-02-20T19:34:05+00:00

Payment Gateways enable merchants to accept safe and secure payments through a variety of processing methods, including: Online Shopping Carts, Retail POS Systems, and Mobile Card Readers. These transactions are fully encrypted and PCI compliant by the various associations.

Do I need a Payment Gateway to accept online payments?2019-02-20T19:35:04+00:00

Yes. A payment Gateway is used to authorize and encrypt online payment transactions as well as ensure these transactions are processed quickly and efficiently.

Are you able to help me integrate your gateway and shopping cart into my website?2019-02-20T19:35:28+00:00

Yes!  After your account is approved, you will receive detailed instructions that will walk you through the implementation process.  However, if you have any questions or issues with implementation, we have gateway and technical support experts who are ready to help you with your integration needs.  Please contact our team with any questions about your online processing solution.

Can I export my payment processing data to my accounting software?2019-02-20T19:35:45+00:00

Pura Payments does offer gateways that will integrate with several popular accounting programs, including most versions of QuickBooks. We have a great solution for QuickBooks POS, which we know can be hard to find.

Do you offer Value added Services?2019-02-20T19:36:15+00:00

Yes! We have a wide variety of value-added services including, but not limited to: ACH, Business Cash Advances, Business Loans, Check Guarantee Services, Gift Card and Loyalty Programs, POS systems and more.

Does Pura Payments offer Funding services for businesses?2019-02-20T19:37:24+00:00

Yes, we offer both Business Cash Advances (which are repaid through your credit card processing activity) and Business Loans (which are repaid through a preset daily payment option). Contact one of our experts for complete information regarding the funding option that would be best for you and your business.

Pura also offers Loan products through our relationship with American Express.  These Micro Loans are available within days and paid back through a set daily amount based on your specific business volumes.

What does MOTO Mean?2019-02-20T19:37:38+00:00

MOTO stands for “Mail Order/ Telephone Order” and this is a type of processing merchant who does “Keyed” in transactions that are processed non-face to face, meaning the card isn’t not present at the time of sale. Thus, the card info must be manually “keyed” in to run the sale transaction.

What if I need help with my merchant account?2019-02-20T19:38:13+00:00

Pura Payments Customer Service representatives are available 24/7/365, toll free at 1.855.909.7872.

When do credit card transactions get funded?2019-02-20T19:38:44+00:00

In most cases, your transactions are deposited into your checking account within two business days after you close your batches. Pura offers next day funding options based on the system your business uses and the time in-which your business settles.  Next day funding requires specific criteria to be approved, which we can help you with to get you the best opportunity to get the best next day funding option.

When will my monthly fees be charged to me?2019-02-20T19:38:58+00:00

The Interchange fees and percentage rates on your transactions will be deducted from your daily batches.  Your transaction fees, on each transaction, along with your monthly charges, will be debited from your account between the 3rd and 7th of every month.

What information is on my merchant statement?2019-02-20T19:39:15+00:00

Your statement will include a summary of the monthly activity on your merchant account. This includes sales, deposits, chargebacks and any other relevant notes on your account. Pura decided to Go Green! So we now deliver our statements electronically through your custom portal at the beginning of each month.

How will I receive my monthly merchant statement?2019-02-20T19:39:29+00:00

Pura Payments has decided to Go Green! Your statements are available any time for you to view or download via your merchant portal.

What is Interchange?2019-02-20T19:43:06+00:00

Interchange is a term used to describe the percentage rates and transaction fees charged by Visa and MasterCard, to any and every business owner who accepts credit cards.  These rates and fees are variable because they are based on the different types of credit cards provided to consumers from card-issuing banks. Please contact us if you need any assistance in understanding your pricing or contact us.

What is a Chargeback?2019-02-20T19:43:21+00:00

A chargeback is when a customer disputes a transaction, through their issuing bank, that was processed by a merchant account.

What do I do if I receive a chargeback?2019-02-20T19:43:36+00:00

First call Pura Payments. We have an entire department dedicated to assisting our merchants with chargebacks. You may need to provide some additional information, which is typically proof of purchase or delivery of the product or services including signed receipts, invoices or contracts.

What are Pura Payments’ hours of operation?2019-02-20T19:43:53+00:00

Pura Payments offers a 24 hour, 7 days a week Customer Service and Technical Support Hotline.

How do Pura Payments’ rates compare to other merchant service providers’ rates?2019-02-20T19:44:05+00:00

Pura Payments has some of the lowest rates in the industry, starting at 0.15% for swiped regulated debit transactions! We also have a variety of customizable plans available to best fit your specific business needs.

I currently accept credit cards with another company. How can I see if Pura has better rates?2019-02-20T23:26:41+00:00

Pura Payments has a $200 Assurance Program that states, “If we cannot save you money on your processing, then we will give you $200.” All you have to do is fax or email to us your two most recent full merchant statements and we will do a side-by-side comparison, showing you the exact savings, we could have provided you on one of those months.